chapter 10 response

The internet has enabled marketers to reach millions of people at a much lower cost than traditional media. By being able to reach this many people marketers can target certain audiences. They can also gain feedback into what is working and what is not working. Social networking also enables a company to reach a lot larger audience. The wisdom of crowds is a saying used by marketers that means the opinion of a huge audience may be better than that of a panel of experts. They can gain feedback on what products are selling, what the customers think of the products, and how to improve their products. Behavioral targeting allows companies to follow the browsing history of customers. It allows them to see where and what pages the customer follows. By doing this the company can learn what the customer likes and tweek their ads to fit the customers taste. One bad thing about this procedure is it can violate the customers privacy, once a customer feels violated they most likely will not purchase from that company.